Srivastava (2007: 54) defines green supply chain management as 'integrating environmental thinking into supply-chain management, including product design, material sourcing and selection, manufacturing processes, delivery of the final product to the consumers as well as end-of-life management of the product after its useful life'. The global fashion industry is organisationally complex and supply chains can be long and opaque, and if it is ... Read More
The contemporary challenge facing the global fashion industry
The principal contemporary challenge facing, not only marketers, but also supply chain practitioners and industry globally, is arguably the degradation of the natural environment faced by society as a result of individuals and industry not consuming or behaving in an environmentally sustainable manner. These negative effects are experienced, and therefore understood, by individuals and organisations in different ways and to varying degrees. ... Read More