It’s not easy to put myself into neat boxes … however, if pushed, I’m a marketer and teacher at heart.
As well as being a keen writer and blogger on marketing, sustainability and education, I’m fascinated by the impact effective personal tutoring and coaching, can have on students individually, as well as on institutions more broadly. My new book on personal tutoring in higher education is published in September 2018. To find out more, Click Here.
That said, my main passion is all things marketing, in particular, the relationship between green supply chain management and corporate brands. Environmental sustainability and ethical consumption are two of the most pressing issues facing societies, both now and certainly in the near future, and I’m committed to developing knowledge further in this field.
I’m also an active researcher and my main research interests are in sustainability branding.
Currently, I’m a lecturer in marketing as well as a doctoral researcher at Sheffield University Management School.