It’s not easy to put myself into neat boxes … however, if pushed, I’m a marketer and teacher at heart.
As well as being a keen writer and blogger on marketing, sustainability and education, I’m fascinated by the impact effective personal tutoring and coaching, can have on students individually, as well as on institutions more broadly.
That said, my main passion is all things marketing, in particular, the relationship between environmental sustainability, brands and ethical consumption. Environmental sustainability and ethical consumption are two of the most pressing issues facing societies, both now and certainly in the near future. I’m also an active researcher and my main research interests are in sustainability branding.
Currently, I’m a lecturer in marketing as well as a researcher in sustainability branding.